Senior SMM Manager

Our client is looking for a proactive SMM Specialist who can independently drive social media growth, create engaging content strategies, and scale audience engagement across multiple platforms.

Role Overview:

You’ll become part of a growing marketing team of 50+ professionals, including Affiliate, Media Buying, SEO, Design, and Technical teams, working in a fast-paced international environment where creativity, testing, and speed are highly valued. We are looking for a strong SMM Specialist who can take ownership of social media direction, generate ideas independently, and build scalable content and audience growth strategies across multiple platforms and markets.

Key Responsibilities:

Develop and execute social media strategies for multiple brands and GEOs;
Create and manage content plans aligned with marketing and business goals;
Lead content production together with designers, editors, and external creators;
Launch and manage social media campaigns focused on audience growth and engagement;
Work with paid promotion and advertising campaigns across different social media platforms;
Collaborate with Media Buying teams on testing, scaling, and audience targeting strategies;
Analyze performance metrics and optimize content strategy based on data;
Monitor trends, competitors, platform updates, and emerging content formats;
Generate and test new hypotheses for audience acquisition and retention;
Work closely with Affiliate, Media Buying, and Product teams to align communication and campaigns;
Participate in launching and developing new social media channels and communities;
Prepare performance reports with actionable insights and recommendations;
Maintain high content quality and consistency across all platforms;
Proactively identify growth opportunities and suggest improvements to current processes.

Required Skills & Experience:

Upper-Intermediate English or higher. Portuguese or Spanish will be an advantage;
3+ years of experience in SMM, digital marketing, or content marketing;
Strong understanding of modern social media platforms, algorithms, and content mechanics;
Experience working with paid advertising tools on social media platforms;
Experience building content strategies focused on growth and engagement;
Strong analytical skills and ability to work with performance metrics;
Experience managing multiple projects and priorities simultaneously;
Strong communication and organizational skills;
Creative thinking combined with a data-driven approach;
Understanding of trends in influencer marketing, short-form content, and community growth;
Experience with AI tools for content creation and workflow optimization will be an advantage;
Experience in iGaming, betting, or affiliate marketing will be a strong advantage.

The company guarantees you the following benefits:

A positive workplace atmosphere that creates a culture of collaboration and support, making it a place you'll love working in;
Competitive compensation and regular career development reviews;
Flexible working hours and remote working options, you'll enjoy the freedom that the company provides;
A generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
Financial assistance for professional development, helping you stay ahead of the curve and love your career path;
Educational Allowances that give you the opportunity to expand your knowledge and experience;
You'll have a monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work;
A comprehensive health insurance plan, depending on your current location;
Referral program with financial rewards for bringing top talent to the company;
Engaging in team-building activities and corporate parties.