Senior Marketing Specialist

A licensed and regulated sportsbook and casino operator in Poland is looking for a Senior Marketing Specialist.

Role Overview:

Our partner is looking for an ambitious, commercially minded Senior Marketing Specialist to take ownership of the marketing for a regulated Polish business. This is a senior but highly hands-on role. The role does not simply involve managing agencies, preparing strategies and delegating execution. We want someone who is comfortable getting directly involved in the work, moves quickly and takes responsibility for delivering measurable growth.

Key Responsibilities:

Owning the Polish marketing strategy and annual plan, aligned with Country Management’s commercial targets, and personally lead its execution;
Driving customer acquisition across paid digital, SEO, social, affiliates and offline channels, with clear accountability for FTD volume, CAC and payback;
Managing and optimising the marketing budget on measurable commercial returns, moving spend between channels based on performance and challenging any activity that doesn’t deliver;
Building and developing the brand in Poland, including positioning, tone of voice and campaign development that sets it apart from local competitors;
Planning and running promotions and bonus campaigns, especially around major sporting events, balancing player value, cost and compliance;
Growing and managing the affiliate and partnership programme, including recruiting partners, negotiating commercials and monitoring quality and compliance;
Activating sponsorships so they turn into measurable acquisition and brand results, not just visibility;
Ensuring all marketing complies with Polish gambling law and responsible gambling standards, working closely with Legal and Compliance on approvals;
Coordinating agencies and central teams (Product, Performance, CRM, Creative) so the Polish market gets the priority and output it needs;
Reporting on marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) to Country Management, with clear insights and actions;
Monitoring the competitive landscape and customer behaviour in Poland, turning what you learn into marketing opportunities.
Building the local marketing team as the business grows, including hiring, structure and capability development;

Required Skills & Experience:

Strong experience in Polish online betting/iGaming or a closely related regulated B2C digital sector;
Solid understanding of the Polish market, customer behaviour, competitive landscape and regulatory restrictions on gambling marketing;
Commercially driven, with confidence working with KPIs such as FTDs, CAC, conversion, retention, LTV and GGR/NGR;
Comfortable developing the marketing plan and personally driving its execution;
Resourceful and entrepreneurial, with a willingness to solve problems rather than wait for additional resources;
Proven ability to manage budgets based on measurable commercial returns and to continuously challenge marketing effectiveness;
Experience working closely with Country Management, Product, CRM, Performance, Creative and other central functions;
Ability to build and develop local marketing capability as the business grows.

The company guarantees you the following benefits:

Competitive salary;
Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
Dynamic, friendly and innovative work environment;
Career growth and professional development opportunities;
Hybrid work model with flexibility.

Interview process:

A 30-minute interview with a Recruiter to get to know you and your experience;
A final 2-hour interview with 4 team members to gauge your fit with company culture and working style.