Back Role Overview:
Our client is looking for a highly strategic, commercially aware, and execution-focused Senior Content & Communications Manager to lead and elevate the company’s global communication ecosystem across product marketing, brand communications, website messaging, social media communication, editorial content, and content operations. This role is focused on shaping how the company communicates its products, expertise, positioning, and market value across all channels and customer touchpoints.
The ideal candidate brings:
- Strong iGaming industry expertise
- Excellent editorial and communication skills
- Product marketing understanding
- Strategic thinking
- Creativity and research capabilities
- Strong operational ownership
- Ability to independently manage multiple communication streams simultaneously
This is both a strategic and hands-on role requiring strong autonomy and high-quality execution standards.
Key Responsibilities:
1. Content Strategy Ownership
Own and continuously evolve the company’s multi-channel communication and content ecosystem across:
- Product Marketing Content
- Brand & Editorial Content
- Social Media Communication
- Website Content & Messaging
- Case Studies & Educational Content
- Newsletters & Executive Interviews
- Presentation & Sales Materials
Responsibilities include:
- Developing quarterly and monthly content roadmaps
- Establishing content priorities aligned with business goals
- Maintaining messaging consistency across all channels
- Creating authentic, high-quality, and strategically aligned content
- Continuously revising and improving website messaging and content health
- Supporting the development of strong product marketing narratives
- Introducing innovative communication approaches and content formats
- Ensuring all communication reflects the company’s positioning, tone, and commercial strategy
2. Product Marketing & Cross-Department Coordination
Act as one of the core communication bridges between:
- Product
- Marketing
- Commercial/Sales
- Partnerships
- Design
- SEO
- External Agencies
Responsibilities include:
- Coordinating product updates, releases, and feature changes
- Translating technical product information into commercially valuable communication
- Supporting high-standard product marketing messaging
- Ensuring all customer-facing communication reflects actual product capabilities
- Revising communication according to product evolution and market positioning
- Maintaining alignment between business strategy and communication strategy
3. Website Content & Communication Health
Maintain and continuously improve the company’s website communication ecosystem.
Responsibilities include:
- Revising existing website messaging
- Updating outdated communication
- Supporting landing page communication improvements
- Maintaining consistency across all website pages
- Creating authentic and commercially aligned website content
- Supporting communication clarity, conversion orientation, and strategic positioning
4. PR Coordination & Oversight
PR execution is managed by an external agency, this role is responsible for:
- Proofreading and approving PR materials
- Reviewing messaging quality and positioning
- Coordinating publication priorities and GEO targeting
- Reviewing selected media outlets and publication relevance
- Ensuring communication consistency and brand alignment across all PR activities
5. Social Media Communication Oversight
Coordinate and supervise the company’s social media communication ecosystem.
Responsibilities include:
- Managing communication direction for social media
- Coordinating with external social media agencies
- Reviewing and approving final content drafts
- Reviewing visual consistency together with design stakeholders
- Ensuring communication quality and platform alignment
- Supporting strategic campaigns and communication initiatives
6. SEO Collaboration & Understanding
Dedicated SEO execution is managed by the SEO Content Manager and SEO department.
This role requires:
- Basic understanding of SEO content principles
- Understanding keyword placement and search intent fundamentals
- Ability to collaborate effectively with SEO stakeholders
- Supporting content optimisation while maintaining editorial quality and authenticity
7. Research, Innovation & Market Awareness
Continuously research:
- Industry trends
- Competitor communication strategies
- Product marketing approaches
- Emerging communication formats
- AI-assisted content workflows
- Social media and PR trends
- Innovative storytelling approaches
The role requires the ability to:
- Bring fresh ideas proactively
- Improve communication standards
- Suggest strategic improvements independently
- Introduce innovative content approaches and workflows
8. Content Operations & Organisational Ownership
Maintain highly organised content operations and communication workflows.
Responsibilities include:
- Building roadmaps and prioritisation structures
- Managing content calendars
- Maintaining tracking systems and reporting structures
- Coordinating deadlines across departments and agencies
- Supporting communication workflows and approval structures
- Maintaining operational transparency and accountability
Strong ownership and organisational discipline are mandatory.
Required Skills & Experience:
- Proven iGaming industry experience
- Strong understanding of iGaming products and ecosystems
- Understanding of Turnkey, White Label, Casino, Sportsbook, PAM, and platform structures
- Strong product marketing understanding
- Experience in B2B communications or iGaming marketing
- Excellent English writing and editorial skills
- Experience creating high-quality communication materials
- Experience managing multiple communication streams simultaneously
- Strong proofreading and communication quality control skills
Will be a plus:
- Published original articles or media contributions preferred
- Understanding of content-related KPIs
- Understanding of social media and PR performance metrics
- Ability to work with AI tools responsibly while maintaining authenticity and fact-checking standards
- Strong research capabilities
- Strong attention to detail
- Ability to communicate effectively with multiple stakeholders and departments
Key Personal Attributes:
Our client is looking for someone who is:
- Highly proactive
- Energetic and ambitious
- Autonomous
- Creative and strategically minded
- Research-driven
- Highly organized
- Comfortable multitasking
- Able to independently own projects
- A strong team player
- Passionate about communication quality and innovation
You will thrive in this role if you are comfortable
- Operating independently
- Collaborating cross-functionally
- Taking ownership under pressure
- Managing multiple priorities simultaneously
Success Metrics & KPIs:
Performance in this role will be measured through:
- Communication quality and consistency
- Website communication health
- Social media communication quality
- PR material quality and alignment
- Content delivery consistency
- Roadmap execution
- Cross-department coordination efficiency
- Strategic communication improvements
- Contribution to brand authority and commercial positioning
The company guarantees you the following benefits:
- Global Collaboration: Join an international team where everyone treats each other with respect and moves towards the same goal;
- Autonomy and Responsibility: Enjoy the freedom and responsibility to make decisions without the need for constant supervision;
- Competitive Compensation: Receive competitive salaries reflective of your expertise and knowledge as our partner seeks top performers;
- Remote Work Opportunities: Embrace the flexibility of fully remote work, with the option to visit company offices that align with your current location;
- Flexible Work Schedule: Focus on performance, not hours, with a flexible work schedule that promotes a results-oriented approach;
- Unlimited Paid Time Off: Prioritise work-life balance with unlimited paid vacation and sick leave days to prevent burnout;
- Career Development: Access continuous learning and career development opportunities to enhance your professional growth;
- Corporate Culture: Experience a vibrant corporate atmosphere with exciting parties and team-building events throughout the year;
- Referral Bonuses: Refer talented friends and receive a bonus after they successfully complete their probation period;
- Medical Insurance Support: Choose the right private medical insurance and receive compensation (full or partial) based on the cost;
- Flexible Benefits: Customise your compensation by selecting activities or expenses you'd like the company to cover, such as a gym subscription, language courses, Netflix subscription, spa days, and more;
- Education Foundation: Participate in a biannual raffle for a chance to learn something new unrelated to your job as part of your commitment to ongoing education.
Interview process:
- HR interview with the Recruiter;
- A test task;
- A technical interview;
- A 1.5-hour final interview with the team.
