Promo and Retention Manager (Mexican market)

We are seeking a passionate Promo and Retention Manager to drive growth in the Mexican market.

Role Overview:

Your role will be about implementing promotional strategies to increase a new locally regulated brand's visibility within the Mexican market.

Key Responsibilities:

Developing and implementing promotional strategies to increase brand visibility, customer engagement, and revenue generation;
Collaborating with the product and design teams to create compelling marketing campaigns that effectively communicate the unique selling points of our products and services;
Identifying target audience segments and tailor marketing messages and promotions to resonate with their preferences and behaviours;
Conducting market research and competitor analysis to identify trends, opportunities, and potential risks, and use these insights to inform marketing strategies;
Monitoring key retention metrics and KPIs, such as churn rate, reactivation rate, and customer satisfaction, and utilize data-driven insights to optimize retention initiatives;
Working closely with the product development team to provide input on product enhancements and features that can drive customer retention and engagement;
Collaborating with the customer support team to ensure effective resolution of player issues and concerns, and implementing proactive measures to prevent churn;
Developing and maintaining strong relationships with VIP players and high-value customers, providing personalized experiences and managing VIP retention programs;
Preparing regular reports and presentations to communicate retention and promotion performance.

Ideal profile for the position:

Proven experience as a Product Marketing Manager or Promotion and Retention Manager in the iGambling or Betting industry;
Strong knowledge and understanding of the iGambling and Betting landscape, including industry trends, player preferences, and regulatory considerations;
Demonstrated success in developing and executing effective marketing strategies that drive customer acquisition, engagement, and revenue growth;
Good analytical skills and the ability to interpret data and metrics to make informed marketing decisions;
Creative mindset with the ability to develop engaging marketing content and campaigns;
Strong project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously;
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams;
Strong attention to detail and a results-oriented mindset;
A passion for the iGambling and Betting industry and a drive to stay ahead of industry trends and developments;
Knowledge of Mexico's market and customer.io tool will be a plus.

The company guarantees you the following benefits:

Global Collaboration: Join an international team where everyone treats each other with respect and moves towards the same goal;
Autonomy and Responsibility: Enjoy the freedom and responsibility to make decisions without the need for constant supervision.
Competitive Compensation: Receive competitive salaries reflective of your expertise and knowledge as our partner seeks top performers.
Remote Work Opportunities: Embrace the flexibility of fully remote work, with the option to visit company offices that align with your current location.
Flexible Work Schedule: Focus on performance, not hours, with a flexible work schedule that promotes a results-oriented approach;
Unlimited Paid Time Off: Prioritize work-life balance with unlimited paid vacation and sick leave days to prevent burnout;
Career Development: Access continuous learning and career development opportunities to enhance your professional growth;
Corporate Culture: Experience a vibrant corporate atmosphere with exciting parties and team-building events throughout the year;
Referral Bonuses: Refer talented friends and receive a bonus after they successfully complete their probation period;
Medical Insurance Support: Choose the right private medical insurance, and receive compensation (full or partial) based on the cost;
Flexible Benefits: Customize your compensation by selecting activities or expenses you'd like the company to cover, such as a gym subscription, language courses, Netflix subscription, spa days, and more;
Education Foundation: Participate in a biannual raffle for a chance to learn something new, unrelated to your job, as part of our commitment to ongoing education.