Back Role Overview:
A licensed and regulated sportsbook and casino operator in Portugal is looking for a Head of Marketing to join their team. The team is passionate about delivering an exciting, safe, and responsible online gaming experience. The Head of Marketing will be responsible for creating and driving bold, integrated marketing campaigns across all platforms—from digital to offline—that elevate brand awareness, accelerate customer acquisition, boost retention, and grow player lifetime value. This is a hands-on leadership role for a creative strategist and team builder who can balance originality with data-driven execution. You will not only design campaigns that stand out, but also build and manage the team and resources needed to deliver them at scale.
Key Responsibilities:
- Developing and implementing the overall marketing strategy for the brand, ensuring alignment with business goals and strict regulatory requirements;
- Creating, leading, and scaling multi-channel brand campaigns (digital, CRM, sponsorships, partnerships, and events) that drive customer acquisition, engagement, and long-term loyalty;
- Overseeing and optimising the marketing budget, balancing bold creative initiatives with performance-driven spend across paid media and retention channels;
- Collaborating cross-functionally with product, compliance, and customer support teams to deliver campaigns that are engaging, compliant, and player-focused;
- Partnering closely with CRM to strengthen loyalty and retention programs, maximizing player lifetime value;
- Aligning with the Affiliate team to ensure acquisition strategies are consistent with brand vision and messaging;
- Measuring, analysing, and reporting on performance, providing actionable insights and clear recommendations to senior management;
- Staying ahead of the market by monitoring industry trends, competitor activity, and regulatory updates to keep the brand competitive and innovative;
- Building, leading, and growing the marketing team, fostering a culture of creativity, accountability, and high performance.
Ideal profile for the position:
- Proven track record of creating and delivering integrated brand campaigns across digital and traditional media (TV, sponsorships, partnerships, events);
- Experience in managing multi-million-euro budgets and working with agencies (media, creative, PR);
- Strong knowledge of digital marketing tools (Google Ads, Meta Ads, SEO, programmatic) and analytics platforms;
- Hands-on experience with CRM and customer retention strategies;
- Excellent communication skills in Portuguese and English (written and verbal);
- Strong leadership skills with experience building or leading teams;
- Strategic, original thinker with the ability to balance creativity and data-driven performance;
- Educational background in Marketing, Business, or related field is a plus, but proven results matter most;
- Ideally 5+ years of relevant experience, but we value ambition, creativity, and impact over exact years.
The company guarantees you the following benefits:
- Competitive salary and performance-based bonus;
- Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
- Dynamic, friendly and innovative work environment;
- Career growth and professional development opportunities;
- Hybrid work model with flexibility.
Interview process:
- A 30-minute interview with a member of our HR team to get to know you and your experience;
- A final 2-hour interview with 4 team members to gauge your fit with our culture and working style.
