Head of Marketing

Role Overview:

The Head of Marketing will be responsible for developing and executing the overall marketing strategy to drive awareness, lead generation, brand positioning, and customer retention. This role requires deep knowledge of B2B SaaS marketing and a strong understanding of the iGaming industry. You will manage a team of marketing professionals and collaborate closely with Sales, Product, and Customer Success teams to ensure alignment and measurable growth.

Key Responsibilities:

• Strategic Planning & Leadership:

1. Develop and execute a comprehensive global marketing strategy aligned with business goals;
2. Define and manage the marketing budget, ensuring ROI-driven allocation of resources;
3. Build and lead a high-performing marketing team (digital, content, PR, design, events);
4. Own the positioning and messaging for the brand, products, and solutions.

• Lead Generation & Growth:

1. Design and implement multi-channel lead generation campaigns (email, SEO/SEM, social media, paid ads, etc.);
2. Optimise marketing automation and nurture workflows (Pipedrive, Marketo, etc.);
3. Collaborate with sales to align on lead qualification criteria, MQL/SQL conversion, and sales enablement assets;
4. Drive growth through Account-Based Marketing (ABM) targeting high-value iGaming operators and platforms.

• Content & Brand:

1. Develop a strong content marketing strategy tailored to industry decision-makers (white papers, blogs, case studies, videos, webinars);
2. Oversee all brand communications, ensuring consistency across all channels;
3. Manage PR strategy and media relations within the iGaming and SaaS ecosystems;
4. Organise and represent the brand at major industry trade shows (ICE London, SBC Summit, iGB Live, etc.).

• Analytics & Optimisation:

1. Track KPIs and campaign performance using analytics tools (Google Analytics, Pipedrive, etc.);
2. Deliver regular reports and insights to executive leadership;
3. Continuously test, analyse, and optimise campaigns and user journeys to improve performance.

• Partnership & Product Alignment:

1. Collaborate with Product and Customer Success teams to support feature launches and customer marketing initiatives;
2. Establish co-marketing initiatives with strategic partners (platforms, affiliates, game developers, payment providers).

Ideal profile for the position:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field;
• 5+ years of B2B marketing experience, with at least 3 years in a SaaS or iGaming environment;
• Proven track record of leading successful demand generation and digital marketing strategies;
• Experience in managing high-performing marketing teams and agencies;
• Excellent understanding of the online casino industry, player lifecycle, and regulatory environments;
• Strong leadership, analytical, and communication skills;
• Experience working with tools such as Pipedrive (or equivalent CRM), Google Ads, LinkedIn Ads, and SEO/SEM platforms.

What will be an advantage:

• Previous experience marketing to Tier-1 and Tier-2 iGaming operators;
• Familiarity with iGaming B2B buying personas (e.g., casino managers, CTOs, product heads);
• Experience working in a scale-up or high-growth SaaS environment;
• Multilingual capabilities (English required. Spanish and Portuguese are a plus.);
• Familiarity with European and LATAM iGaming markets.

The company guarantees you the following benefits:

• Global Collaboration: Join an international team where everyone treats each other with respect and moves towards the same goal;
• Autonomy and Responsibility: Enjoy the freedom and responsibility to make decisions without the need for constant supervision;
• Competitive Compensation: Receive competitive salaries reflective of your expertise and knowledge as our partner seeks top performers;
• Remote Work Opportunities: Embrace the flexibility of fully remote work, with the option to visit company offices that align with your current location;
• Flexible Work Schedule: Focus on performance, not hours, with a flexible work schedule that promotes a results-oriented approach;
• Unlimited Paid Time Off: Prioritise work-life balance with unlimited paid vacation and sick leave days to prevent burnout;
• Career Development: Access continuous learning and career development opportunities to enhance your professional growth;
• Corporate Culture: Experience a vibrant corporate atmosphere with exciting parties and team-building events throughout the year;
• Referral Bonuses: Refer talented friends and receive a bonus after they successfully complete their probation period;
• Medical Insurance Support: Choose the right private medical insurance and receive compensation (full or partial) based on the cost;
• Flexible Benefits: Customise your compensation by selecting activities or expenses you'd like the company to cover, such as a gym subscription, language courses, Netflix subscription, spa days, and more;
• Education Foundation: Participate in a biannual raffle for a chance to learn something new unrelated to your job as part of your commitment to ongoing education.

Interview process:

• A 30-minute interview with a Recruiter;
• A final 2-hour interview;

If you find this opportunity right for you, don't hesitate to apply or get in touch with us if you have any questions!