Acquisition Team Lead (LATAM)

Our client is looking for an Acquisition Team Lead to lead performance marketing, scale player acquisition across LATAM markets, and drive profitable growth for an iGaming brand.

Role Overview:

The Acquisition Team Lead is responsible for leading and scaling user acquisition across key Latin American markets. This role owns the acquisition strategy across multiple channels, manages internal teams and external partners, oversees budgets and performance, and drives sustainable, data-driven growth through continuous optimisation of the marketing funnel.

Key Responsibilities:

Define and execute LATAM acquisition strategy (paid, PPC/Google, social media, SEO, affiliates);
Build, hire and manage the acquisition team where needed (media buyers, PPC, SEO, SMM, affiliates, analytics);
Own channel budgets, bidding strategies, forecasting and media mix management;
Run a continuous experimentation program: design, prioritise and execute A/B and multivariate tests across creatives, targeting, landing pages and offers; iterate rapidly based on results;
Drive accountability by ensuring collaboration across Product, CRM, Legal, Finance, PSP and Customer Support, with documented justification for underperformance;
Set, track and deliver on KPIs;
Investigate and resolve underperformance end-to-end (tracking, creatives, traffic quality, payments, product, communication, etc.);
Optimise the entire acquisition funnel (traffic → registration → deposit → retention) and minimise leakage;
Manage agencies, affiliates and partner contracts;
Implement tracking and attribution, and deliver regular performance reports and forecasts;
Localise campaigns for Argentina, Colombia, Chile, Peru and Mexico while ensuring regulatory compliance.

Required Skills & Experience:

6+ years of experience in performance marketing/acquisition, including 3+ years leading teams in iGaming, betting, or related industries (fintech, gambling, sports media);
Proven success scaling user acquisition across LATAM (Argentina, Colombia, Chile, Peru and Mexico) with measurable results (CAC, ROAS, deposit rates, LTV, etc.);
Strong expertise in paid media, programmatic, Google Ads, Meta Ads, SEO, social media and affiliate marketing;
Advanced analytical skills, including cohort analysis, LTV modelling, multi-touch attribution, BI tools (QS, Power BI) and Excel;
Experience managing large marketing budgets and optimising profit-driven KPIs;
Proven leadership experience in hiring, team management and cross-functional collaboration;
Knowledge of LATAM iGaming compliance, advertising regulations, payment flows, fraud/KYC and responsible gaming practices;
Native or near-native Spanish and fluent English; Portuguese is a plus;
Data-driven, hands-on mindset with the ability to thrive in a fast-paced, test-and-learn environment.

The company guarantees you the following benefits:

A positive workplace atmosphere that creates a culture of collaboration and support, making it a place you'll love working in;
Competitive compensation and regular career development reviews;
Flexible working hours and remote working options, you'll enjoy the freedom that the company provides;
A generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
Financial assistance for professional development, helping you stay ahead of the curve and love your career path;
Educational Allowances that give you the opportunity to expand your knowledge and experience;
You'll have a monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work;
A comprehensive health insurance plan, depending on your current location;
Referral program with financial rewards for bringing top talent to the company;
Engaging in team-building activities and corporate parties.